Blog

  • How Online and Mobile Marketing Can Help Realtors Business

    June 10, 2013, by , Posted in Blog, Comments Off on How Online and Mobile Marketing Can Help Realtors Business

    A recent joint study by Google and National Association of Realtor, will help you to understand Realtor's market, which is the home shoppers and home ...

  • 90 Percent of Today’s Home Buyers Searching Online

    May 10, 2013, by , Posted in Blog, Comments Off on 90 Percent of Today’s Home Buyers Searching Online

    It is obvious that today's buyers must search online before buying most things online or in the local store. When it comes to home shopping, do home buyers reply on ...

  • How Important Is Local Mobile Marketing Strategy To You

    April 23, 2013, by , Posted in Blog, Comments Off on How Important Is Local Mobile Marketing Strategy To You

    Marketing is a dynamic field which undergoes constant changes and innovations. There are a number of marketing strategies that you can apply ...

  • Seminar: Content Creation

    March 4, 2013, by , Posted in Blog, Comments Off on Seminar: Content Creation

    大家好,这是我们公司关于网络营销系列讲座之二。今天我们的题目是:内容,contents,以及内容创作,content creation。 今日讲座内容包括以下四个方面: 1. 什么是content 2. 为什么我们每个生意都需要content 3. 我们可以创作哪些content 4. 哪里寻找资源来创作content 首先我们来聊聊什么是content。 Content,内容,不局限于通常理解的文字内容。它是任何用来表达和交流你的思想,办法和知识等的媒介,包括文字,图像,视频,声音,图表,还有应用程序等。它可以是任何一种形式。Create Content 就是一种创作,其是我们每天都在做的事情。 那么,为什么我们需要content? 因为刚才提到了content就是用于表达和交流的媒介,从business的角度来说,我们用content就是为了一,同你的听众交流,目的是说服他们某一天成为你的客户。二,同搜索引擎交流,目的是“说服”它们把你的网站排名靠前。无论何种目的,我们都需要通过各种content同外交流。 关于如何让搜索引擎排名你的网站,我上期讲座《本地生意和网络推广》里有详细说明。 需要创作些什么content内容来达到我们的目的呢? 说到这里,我们来看一个三个圈示意图。 这就是三圈刺猬原理,three circles of hedgehog principle。这三个圈有各自含义: 第一,What are you deeply passionate about? 什么让你产生深深的激情? 第二,What ...

  • Seminar: Internet Marketing and Local Business

    December 12, 2012, by , Posted in Blog, Comments Off on Seminar: Internet Marketing and Local Business

  • Survey Found Facebook Beats TV From 9 To 5

    October 25, 2011, by , Posted in Blog, Comments Off on Survey Found Facebook Beats TV From 9 To 5

    A survey conducted by Frank N. Magid Associates in April 2011 found that between 9am and 5pm, more consumers surveyed reported using Facebook than watching TV. This was true for ...