Recent survey conducted by Google and NAR collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment.

The results are interesting but not surprising. Here are some of the highlights of the survey report:

- 90 percent of home buyers searched online during their home buying process
- Real estate related searches on Google.com grew 253 percent over the past four years.
- Buyers use specific online tools during different phases of the home search process
- How important “local” search terms and websites are for buyers
- How mobile technology cements online to offline home buying — including the reading of online reviews
- How video and YouTube satisfy buyers’ research needs
- The role of age and gender in driving real estate decision making in the market by being the top demographics who searched online and took the next steps offline
- Top states for searches around first-time home buyer tips and specific housing segments like senior housing and foreclosures
- Shoppers will perform an average of 11 searches prior to taking action on a real estate site.
- 69 percent of home shoppers who take action on a real estate brand website begin their research with a local term (eg. Vancouver homes for sale) on a search engine.
- Mobile applications are used by 68 percent of new home shoppers at the onset and throughout their research.
- Where do new home shoppers use their mobile devices? Here’s the breakdown: 77 percent at home, 31 percent at work, 28 percent when waiting in line, 27 percent at restaurant and 26 percent at other peoples’ homes.
- YouTube is the top video research destination for home shoppers.
- 78 percent of new home shoppers visit three or more sites prior to taking action on a real estate site.
- 31 percent of home shoppers who take action on a real estate site are aged 25 to 34.
- 52 percent of first time buyers started their search online.
- 77 percent of first time buyers drove by a home viewed online.

Report detail can be downloaded from here.

1. Regarding website design, Delphine and her team went far beyond what I could think of. To my surprise, they even do what I couldn’t think of. In short, they are very thoughtful and put a lot efforts in my website, and they are highly experienced at it.

2. Regarding services, Delphine always attended to the job and communicated with me personally, in a timely manner. Her intimate and comprehensive service helped me a lot. Every time I encounter any problem, she would be in the first place to help me solve and every time the results are unexpected satisfying.

3. Regarding prices, I’m sure that there would never be so affordable than Admee services in the whole Greater Vancouver area.

Overall, I couldn’t wait for Admee to build a few more sites and to do real estate internet marketing for my business. I hope that more people could see my word about them. So that they would enjoy Admee’s professional, warm and great service when needed.

Based on their assistance, what you can do is to make your presence felt by the customers in their mobile phones. This is all about local mobile marketing strategies in general. But these strategies may not be applicable to your business. So, you need local mobile marketing campaigns to cater to the requirements of your specific business.

Before you start applying certain strategies you must understand the importance of the local mobile marketing.

Instant marketing

The traditional tools of marketing have become outdated just because they can not be in touch with the target customers day in and day out. They may come out with new offers and schemes but the customers are not aware of them. It is not always possible for all to stick glued to the television to catch the latest development of every product that they are using.

So, it is the responsibility of the company to make the customers know about all the recent developments of their products and services. There is no better way than local mobile marketing.

Life span

Mobile marketing service is more effective than any other marketing because the life span is longer. If you send a message to your customer, it will be there in the inbox, whereas the other tools of marketing are ephemeral and short lived. But the customer can always take a look on the message whenever he wants later on. So, the life span and effect of local mobile marketing is far reaching.

Existing and new customers

This marketing tool helps to maintain the existing customers. At the same time, it is easier to gain new customers as well. The service will send message to the existing customers. It will also set some target of the new customers as well.

Small and medium scale businesses thrive on local mobile marketing primarily. There are a number of local marketing services that will claim make your product popular. But you have to consider a few things before you take recourse to a local mobile marketing service.

Who are your target customers? Before deciding your marketing strategy, you must identify your target customers.
Identify their mobile using habits.
It is important to know when they are using their mobiles and to what extent, whether they delete the messages or take a look again when free.

Local mobile marketing service is not only about messages. There are interactive voice calls, picture messages and so on. Whatever it may be, the main aim is to extend the reach of a company. Marketing strategies can not be predefined and static. It has to evolve itself according to the requirements. Local mobile marketing strategies too can change itself from time to time according to the need of the business.

Do your real estate clients (buyer and sellers) speak second language other than English? If they do, how will your website address their needs? We are the only web design company in Vancouver that delivers multi-language website design in SEO high efficiency under all multiple languages.

For that video marketing project, we involved in the whole process from video shooting on site, video editing, video branding with great video opening and ending, video submission to couple of video sites including YouTube, SEO YouTube video to optimize for best search result, all the way to track and analyse that video marketing results.

We are Vancouver web design and internet marketing company. Our company has such multi-language advantage in communication and web design. We can custom design website not only in English/Chinese multi-language site (although that is our clients’ #1 desire), but many varieties and combinations if you desire. Talk to us to find out.

I am happy to get her to help me.